Gold Coast Multiplex  

Athletic Business Magazine Architectural Showcase, 1995
AIA Exceptional Regional Architecture, 1997

Owner: Fitness Formula
Location: Chicago, IL

Square Footage: 64,900
Completion Date: Sept 1994

This gym is located inside what was once a parking garage. It and its associated restaurant are now the cornerstone of a mixed-use 30-story highrise. The design answers the challenge of constructing a graphic, high-image space within existing physical constraints. To present a pleasing atmosphere, the exposed concrete shell needed to be masked—achieved by fabric wall panels and wooden gull-wing ceiling segments. Translucent fabric banners drape over the fitness center, pool and restaurant to hide visible construction. Enlarging and curving the narrow, irregular spaces of the former garage enhanced user circulation.
©2003
SERENA STURM
ARCHITECTS, LTD
www.serenasturm.com